As one of the co-founders of the amazing Strawberries and Creem festival, Miss Boss Louise Young has a LOT to add to her CV. Taking place in Cambridge every summer for the past four years, we’ve got a LOT to chat to her about how she grew the event from 1,000 attendees to one of the city’s most exciting places to be come June 🎪🎪🎪🎪
When and why did you decide to become an event planner (and ultimately, Miss Boss inspo)?
I still don’t think it’s been a conscious decision, I’m still making it up as I go along. Four years ago I’d been working in accountancy and would find myself staring out the window, wanting to be outside and yearning for to a more creative job. The boys (the rest of the S&C family) had the idea and organised the first ”garden party” without me but it was soon after that it became clear they needed a bit more organisation and that’s where I come in.
Do you have any advice for any other Miss Boss that would like to get start their own festival?
Stay true to your ideas and surround yourself with strong (mentally and physically) and capable people. There’s loads of people involved with running a large festival, you need people around you that you can trust but you’ve got to remember it’s your vision and stay true to yourself.
How did you come up with the idea of Strawberries & Creem?
The idea of Strawberries & Creem had already been established when I got involved, I just helped make it a reality and helped to develop the idea into a international music festival. The brand is quite unique and represents a small aspect of each of the six personalities involved – I think that’s why we all love it so much.
Who would you LOVE to have headline? (Anyone at all!)
Usher. Every year he’s top of the list!! Everyone knows I wouldn’t be able to concentrate on site if Usher was there so maybe that’s why we haven’t booked him yet!
Have you worked with anyone where you’ve been a bit starstruck?
I was actually starstruck with Nelly! Being on stage when he was performing was an insane moment for me and reminded me how much I loved his music back in my teenage years. My earpiece was going off and I probably should have been focusing on that – but I had to wait until he came off his tour bus for a photo!
What’s the best Miss Boss career decision you’ve ever made?
To take the leap and do this full time. It would have been very easy for me to stay in a well paid, secure job but running Strawberries & Creem and now 5 other festivals was the best decision I made. It may be more stressful and less reliable at times but way more rewarding and way more fun than anything I’ve done before.
How do you decide on the acts?
I tend to leave the music to the boys, they know much more about that than I do! Sometimes they mention an artist in our group chat and I have to Google who they are.
What was it like trying to raise support for the festival in terms of investment?
We’ve never had investment, so it’s been even more of an achievement (but more stressful!) getting to this point being completely independent. Getting support from sponsors can be challenging but once they see your vision and how much we believe in what we do, we’ve been lucky that they back us 100%.
What’s a typical day like (if you have one)..
The beauty of running festivals is that no one day is the same, it can be complete roller coaster. Normally I try and get most of my emails and phone calls done in the morning before either heading for site visits and meetings with suppliers, or going to catch up with the boys in London and make sure they are still working!
What are you currently listening to on repeat?
One Kiss by Dua Lipa (which is probably why i’m not allowed near the line up!)
Strawberries & Creem celebrates its fifth anniversary on Saturday 16th June, at Haggis Farm Cambridge. T-Pain will headline, plus Not3s, Kojo Funds, Heidi and many more 💖